Store and catalog checks

Besides the gaps it can fill, Fillwell checks your store in a similar way Google and AI shopping agents see it, and checks your catalog for problems you fix yourself. These checks sit on Home next to the gaps. Fillwell finds them and tells you where to fix them.

What is checked

Storefront

Password protected: your online store is behind a password so other scans cannot run.
Return policy, Shipping policy, Privacy policy, Terms of service: the policy is missing. The return policy must also say how long customers have to return, and the shipping policy must give a delivery time in days.
AI crawlers: robots.txt blocks OAI-SearchBot, ChatGPT-User, PerplexityBot or ClaudeBot from product pages. The row names the blocked ones.
JavaScript-only pages: most sampled product pages show neither the description nor product structured data without running scripts.
Contact info: no email, phone number, address, contact form or social media profile was found on your homepage, contact page or policies. One way to reach you is enough to pass.

Structured data

Fillwell reads up to 8 of your product pages for Product schema, Schema price, Review stars, Page weight (pages over 1 MB) and Redirects.

Catalog

Catalog checks cover things like duplicate or all-caps titles, products with no image or only one, products in no collection, missing weights and sold-out products that are still published.

How to read a check

On Home, find the card for the topic. Storefront and Structured data are always the last two cards.
Click a row that needs attention. It opens with one line on why the check matters.
Use the button for that row. A catalog check gives you Download report, a CSV of every flagged product. A policy check gives you Open policies, the password check Open preferences, and the crawler check Edit robots.txt. These open your Shopify admin.
Fix the problem in your admin or theme, then click Rescan on Home.

Good to know

Structured data rows are about the sample, not your whole catalog.
Structured data rows, JavaScript-only pages and Contact info are for looking only. They have no button and no report.
If your store is password protected, or no products are published to your online store, the page checks cannot run. The card folds them into a line that says how many were not checked and why.
The page checks refresh when you open Home, at most once an hour. A fix you just made in your theme can take up to an hour to show.
Use the Types filter in the Show row to see only Reports, Links or Checks.